The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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health / wellness / pharmaceuticals
Award
Agency
Client
Title
Category
Annual ID
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Audio
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals Category: Moving Image / Series
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Physical Items
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Innovation in Public Relations
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Branding / Logo
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte Category: Craft / Art Direction
Bodily Identity System
Agency: Mother Design / New York + Bodily / New York
Client: Bodily Category: Branding / Identity System
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Innovation in Radio & Audio
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Online Advertising / Display Ads
The Bush 2020
Agency: Flamingo / New York
Client: Flamingo Category: Out of Home / Brand Installations
Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia
Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Non-traditional & Guerrilla Marketing
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Stunts & Activations
discovering hands 3D diagnostic application
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf + Dittmann Media / Cologne
Client: discovering hands Category: Craft / Data Visualization
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging / Specialty
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
Life Inside Of You
Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client: Johnson and Johnson Philippines Category: Broadcast / Single
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd. Category: Sustainable Development Goals
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Sustainable Development Goals
One Mindful Mind
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Feature Length / Narrative & Documentary
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Animation
SAVOR SAVER
Agency: Ogilvy Colombia / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Music
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Integrated Campaign / Online
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Physical Product
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Online Films & Video / Long Form - Single
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Innovation in Branded Entertainment
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity Category: Craft / Animation
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Websites / Utility
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands Category: Branding / Identity System
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Utility
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Craft - Mobile UX / UI / Utility
Slumbr Campaign
Agency: DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client: Emerald Health Therapeutics Category: Websites
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Annual ID:
OS_DE20_091M
Award:
2020 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Audio
Annual ID:
OS_BE20_061M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Annual ID:
OS_DE20_186M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Physical Items
Annual ID:
OS_DI20_046M
Award:
2020 Public Relations Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_075M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Branding / Logo
Annual ID:
OS_DE20_067M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Craft / Art Direction
Annual ID:
OS_BE20_101M
Award:
2020 Design Merit Award
Agency:
Mother Design / New York + Bodily / New York
Client:
Bodily
Title:
Bodily Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE20_076M
Award:
2020 Radio & Audio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_068M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_043M
Award:
2020 Design Merit Award
Agency:
Flamingo / New York
Client:
Flamingo
Title:
The Bush 2020
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_161M
Award:
2020 Social Media Merit Award
Agency:
CHE Proximity / Australia + Four Seasons Condoms / Australia
Client:
Four Seasons Condoms
Title:
Generation Intervention
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_098M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_101M
Award:
2020 Social Media Merit Award
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Stunts & Activations
Annual ID:
OS_SM20_090M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf + Dittmann Media / Cologne
Client:
discovering hands
Title:
discovering hands 3D diagnostic application
Category:
Craft / Data Visualization
Annual ID:
OS_EX20_079M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging / Specialty
Annual ID:
OS_DE20_135M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Broadcast / Single
Annual ID:
OS_RA20_028M
Award:
2020 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client:
Johnson and Johnson Philippines
Title:
Life Inside Of You
Category:
Broadcast / Single
Annual ID:
OS_RA20_030M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_008M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_010M
Award:
2020 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain and Spine Institute
Title:
One Mindful Mind
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_123M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_054M
Award:
2019 Branded Entertainment Gold Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Feature Length / Narrative & Documentary
Annual ID:
OS_BE19018G
Award:
2019 Digital Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19011G
Award:
2019 Intellectual Property Gold Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
SAVOR SAVER
Category:
Physical Product
Annual ID:
OS_IP19002G
Award:
2019 Digital Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19014S
Award:
2019 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Moving Image / Single
Annual ID:
OS_DE19056S
Award:
2019 Social Media Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19028S
Award:
2019 Integrated Silver Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19009S
Award:
2019 Intellectual Property Silver Pencil
Agency:
NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Physical Product
Annual ID:
OS_IP19003S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19047S
Award:
2019 Film Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19023S
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19046B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
AMV BBDO / London + Ketchum / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19011B
Award:
2019 Design Bronze Pencil
Agency:
AMV BBDO / London + Soundtree Music / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Annual ID:
OS_DE19068B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Annual ID:
OS_BE19016B
Award:
2019 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Annual ID:
OS_IN19034M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19064M
Award:
2019 Design Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Annual ID:
OS_DE19088M
Award:
2019 Branded Entertainment Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Music Videos
Annual ID:
OS_BE19069M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Annual ID:
OS_MI19094M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Annual ID:
OS_PR19042M
Award:
2019 Creative Effectiveness Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Annual ID:
OS_CE19014M
Award:
2019 Mobile Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19036M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Annual ID:
OS_DI19047M
Award:
2019 Digital Craft Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19034M
Award:
2019 Mobile Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Annual ID:
OS_MO19033M
Award:
2019 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Annual ID:
OS_MO19025M
Award:
2019 Digital Craft Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Craft - Mobile UX / UI / Utility
Annual ID:
OS_DC19025M
Award:
2019 Interactive & Online Merit Award
Agency:
DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client:
Emerald Health Therapeutics
Title:
Slumbr Campaign
Category:
Websites
Annual ID:
OS_IN19031M